Healthy lifestyle eatery sees record sales following market expansion and continued strong off-premise performance
Through Q2, the healthy lifestyle eatery has generated sales approaching its total 2019 sales. Compared to Q2 in 2019, Coolgreens increased sales by 79%. Within its 2021 second quarter sales, Coolgreens broke five corporate weekly sales records and had 22 total individual record weeks.
After expanding its presence in Dallas-Fort Worth and introducing the brand to Omaha in 2020, Coolgreens experienced success in both new markets, as well as in its established Oklahoma City and Tulsa markets. While dine-in sales grew 45% compared to the first quarter, Coolgreens’ off-premise sales continue to be the preferred channel for consumers, remaining steadfast over several quarters.
In addition, the brand expanded its DFW footprint by launching Coolgreens Market – smart fridges that offer a quick, affordable and delicious way to grab healthy food on-the-go – in DFW International Airport. The cutting-edge business model that optimizes technology has contributed to Coolgreens’ Q2 success by targeting travel-bound consumers with fresh, nutritious, convenient options.
“I would like to congratulate our franchisees, operators and team members on a tremendous quarter,” said Coolgreens CEO Robert Lee. “We achieved record sales this summer, due in large part to our innovative initiatives that capitalized on the fast-changing consumer environment, our commitment to providing fresh, flavorful foods like our new Brilliant Berry Salad and continued strong off-premise sales. Catering has become a major aspect of our business, which we believe has significant upside. I am extremely proud of the strides that our team has made over the years that positioned Coolgreens as the best-in-class brand that it is today. We have big plans for the future, and I can’t wait for what’s to come.”
To learn more about Coolgreens, please visit coolgreens.com.
Coolgreens is a healthy lifestyle eatery committed to making the communities it serves a better place to live by creating healthy, fresh, made-to-order creations. The menu caters to a variety of lifestyles and diets, featuring signature salads, wraps, grain bowls, and sandwiches. Founded in 2009, Coolgreens currently has 11 corporate and franchise fast-casual restaurants in Oklahoma, Texas, Nebraska and Florida. The brand also offers franchising opportunities through its Coolgreens Market® – a smart refrigerator that enables consumers to grab healthy, chef-inspired meals on-the-go – as well as through virtual/ghost kitchens. Coolgreens was named one of FastCasual’s 2021 Top 100 Movers & Shakers and one of USA Today’s Best Airport Grab-And-Go Dining destinations. For more information on Coolgreens’ franchising opportunities, visit franchise.coolgreens.com.